Posted on Monday, July 9, 2018
Students often confuse design with fashion industry but they have to understand that fashion is one segment of it, says Sanjay Gupta, vice chancellor, World Design University, Sonipat.
“Design is the process of envisioning and planning the creation of objects, interactive systems, building and vehicles. It is user-centered, i.e. users are at the heart of the design thinking approach. It is about creating solutions for people, physical items or more abstract systems to address a need or a problem,” adds Gupta.
Four aspects of design
Gupta informs that design basically has four different aspects that includes Product Design, Communication Design, Space Design and Industrial Design.
Product design deals with new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. Communication designs deals with visualization, applied arts new media and graphic design while industrial design all about creating industrial products. Space design is all about using a space wisely. It includes architecture and interior design.
Gupta adds, “Nowadays, design management and design thinking is also becoming a part of curriculum. It adds value to all industries, including automobile, IT, electronic appliances, etc.”
He further informs that the design industry has drastically grown in the last four to five years. The demand for designers has grown manifold and they are being paid average Rs 4-5 lakhs per annum in the beginning of their career.
Gupta claims that World University of Design is the first university dedicated to design education and has emerged as the epicentre of design and innovation related activity in Delhi NCR. The university offers 23 specialised undergraduate and postgraduate programmes in various Design arenas. The University has international collaborations with foreign universities like Emily Carr University of Art and Design and VFS the Vancouver Film School of Canada; UWS University of West Scotland, University of Huddersfield, and Oxford Brookes University, UK; and École NationaleSupérieure des Arts et Industries Textiles (ENSAIT)in France.
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