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Design your way

Posted on Monday, November 7, 2016

Sneha Shankar, a graphic design student from the National Institute of Design and winner of the Helen Lansdowne Resor scholarship, on how the award will help her achieve her career goals


As a student of graphic design, I always wanted to make a name for myself in the international market. So, when I heard of the Helen Lansdowne Resor (HLR) scholarship, I immediately decided to apply for it partly because it is a good opportunity, in monetary terms, to assist me in my further education and to interact with advertising and design professionals. 

As a part of my application, I was required to submit some of my graphic design works, a statement of purpose and a recommendation letter from my faculty at the National Institute of Design (NID). 


The scholarship is meant to support and promote talented, female creative advertising students from around the world in honour of Helen Lansdowne Resor, the advertising industry’s first female copywriter. Since the scholarship was in Resor’s memory, I shared my experiences of being part of the UAE women's cricket team and how that shaped me into the woman I am today.  

I was not exactly aware of how the organisers go about the selection process, but I still decided to go ahead. As per the basic eligibility requirements, an applicant should be a student at a participating undergraduate and/or portfolio school and be no less than 12 months from completion of the degree while applying. 

I was shortlisted from among many applications, and was selected as the winner from South Asia. Each winner receives an individual scholarship of up to $10,000, a paid summer internship with a J Walter Thompson office in her respective region, a J Walter Thompson mentor, and a “first look” placement consideration upon graduation.

The paid internship would go into my savings to pay for my higher education while strengthening my design sensibilities and allowing me to work with experienced advertising professionals at the company.


During the internship, winners are provided with an atmosphere conducive to learning, making mistakes, growing and flying uninhibited. We will be mentored by senior creative leaders during our internship. This relationship may continue even after my internship.  

My goal is to work for a few years before I identify my specific area of interest within graphic design. I would then like to pursue a postgraduate degree in that specialisation. Someday, I hope to have my quaint practice. I wish to work with some challenging clients and projects. 

- As told to Anisha Sahijwala


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