Posted on Monday, August 20, 2018
Having grown up around my family’s real estate company, I have been exposed to business my entire life. I studied computer games and programming skills at the undergraduate level. It taught me a lot about the power of emerging technologies. But I knew I had so much more to learn if I wanted to commercialise my skills.
My family and I have always loved movies. With memories of watching the stunning scenery of Scotland, in the epic scale of ‘Braveheart’ and magic of Harry Potter, I was inspired to consider going there for postgraduate study.
Having looked at various options, it was hard to ignore the international reputation and history of world-leading education at Edinburgh. The University of Edinburgh Business School where I studied, also felt like a truly international place to be. It was an institution where I could learn from faculty and classmates from diverse backgrounds right across the world. My decision to join the MSc in Management was easy after that.
Edinburgh changed me. Not only did I meet my wife who was studying creative writing there, but my studies also gave me a lot of perspective on business. It gave me access to new theories on marketing and finance I didn’t know about, despite my upbringing.
The negotiation skills I learned have been particularly helpful. I also use the research techniques I learnt to understand the people I need to build relationships with, allowing me to speak their language and understand their drivers and motivations.
I realised it is all about telling your story in the way your audience wants to consume it. As an entrepreneur you constantly have to look ahead to what will be in demand in 10 to 15 years’ time. Eighty per cent of online traffic will be video within the next five years. So that is where I want to be.
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